CultureMap Austin -- When CultureMap checked in with Longhorn Fashions owner Tessie Watson Crow last football season, she was quickly expanding her fashion-forward, University of Texas-inspired clothing line with the addition of an Airstream boutique dubbed the Trendy Trailer. One year later, the ambitious fashionista is taking an even bolder step by opening a new brick-and-mortar location.
The 3-year-old business has found a permanent home close to the UT campus at 715 W. 23rd St. The Longhorn Fashions shop features a well-crafted, moderately priced collection of clothing, jewelry and UT-themed merchandise. Inventory is priced under $100, with most of it falling below $50.
"I want this store to be affordable for everyone — especially college students," Crow says. The boutique also carries a selection of pieces that aren't specific to UT, such as cheetah tops and Aztec-print dresses.
At the end of last year, Crow starting looking into a possible retail space after seeing her sales increase tremendously over the summer and fall, due in part to the Trendy Trailer.
"I realized how much I loved getting out and interacting with my customers face to face. The trailer helped me build and expand the business so much, and I'm glad I can finally settle into a permanent location," she says.
Longhorn Fashions sells myriad retail goods, including the Exclusive Collection, which features 10 cotton, American-made pieces unique to the Longhorn Fashions brand. The shop also boasts eye-catching stone statement necklaces; print and solid dresses; burnt orange skinny jeans; a Gatsby-esque top; turquoise jewelry; and an assortment of tops, dresses, pants and skirts.