AUSTIN – The City of Austin is living up to one of its many monikers: The Third Coast.
Movie and television production in the city has seen a huge increase recently, and local experts say it has everything to do with the incentives package for movie makers approved in the most recent session of the Texas Legislature.
"I feel like we're booming again, and it's been a long time. From 2006 on for about five years, things were slow. There would be something like 10 movies in Shreveport [and] maybe one movie in Austin," said Rebecca Campbell, executive director of the Austin Film Society. "I counted five productions simultaneously going on right now."
Crews are filming a movie called "The Pale Blue Dot" starring Jessica Lia and Adam Sandler across the city. Crews were in Tarrytown on Friday, with their command post in the parking lot of the Austin State School on 35th Street and Mopac Expressway.
Last year, Texas lawmakers approved up to $89 million for the Texas Moving Image Industry Incentive Program.
"It's incentives, and then it's location, and then it's crew, and Austin still has a lot of really good crew, even though some crew members did relocate to Louisiana and New Mexico," said Campbell. "They're also looking for a place they want to be, so the culture and the nightlife make a huge difference."