AUSTIN -- Around 300,000 people will visit Austin during the week of SXSW but on Wednesday night it was all about the artists already living here.
"I think it's cool during South By, and all the mayhem, that we still throw our award show because we're Austin, ya know!" said Austin musician Ben Kweller.
The Austin Music Awards honors local bands and musicians voted on by The Austin Chronicle readers.
"Our ballots hit stands the beginning of the year, and it's up to the community to vote for the people that are going to be honored this evening," said Austin Chronicle's Erin Collier.
This year Kweller made the transition from ACL performer to music award headliner.
"Total honor, you know. I'm really excited that they asked me to play, and I love our town," Kweller said.
Also hitting the stage was all-female group The Trishas.
"Four years ago this week was the first gig that we really played; it was a SXSW show," band members said.
Their first crowd, however, was a little different than the packed house at Austin Music Hall.
"We had three people at that show, by the way. Three people!" they said.
Closing out Wednesday's award show was Austin legend Bill Carter. Carter has played with the likes of Stevie Ray Vaughn and Johnny Depp. Special guest and multiple-award winner Gary Clark, Jr. joined Carter's set.