New logo, website for the Long Center

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by QUITA CULPEPPER / KVUE News and photojournalist ROBERT McMURREY

kvue.com

Posted on April 3, 2013 at 10:41 AM

Updated Wednesday, Apr 3 at 11:01 AM

AUSTIN -- The Long Center, known as Austin's creative home, is undergoing a change. The change is meant to open the facility to even more members of the community.

When the Long Center first opened in March 2008, the new performing arts venue was hailed as an important entertainment center for Austin and Central Texas.

Five years later, it continues to welcome the public with everything from special productions, such as the Mirazozo Luminarium to Trailer Food Tuesdays, where Austinites get to sample all kinds of delicious trailer cuisine.

It's also home to a number of arts organizations.

“We've added what we call our resident companies which is Austin Shakespeare, Pollyanna Theater Company, and the Tapestry Dance Theater,” said Board of Trustees Chair Cliff Ernst.

Tuesday, the Long Center underwent an important change. After more than a year of brainstorming, Austin's creative home has a new logo. The facility is also launching a new bilingual website.

“This is about the Long Center growing into its intended role as an iconic cultural hub of this amazing city,” said Long Center’s Executive Director and CEO Jamie Grant. “Twenty years from now, when we look back at the history of the Long Center, we'll see it in terms of what happened before this date and everything that happened from this moment on.”

“We didn't know when we opened the place that this view and this ring was going to become so iconic,” Ernst said. “It was kind of natural to pick a logo that had the building, the little wave that represents the building and the hills. We built this place for the community and we want to get as much of the community to come here as we can, and enjoy the arts here.”

Those in charge hope the changes will help define the character of the Austin community for generations to come.

 

 

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