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Whole Foods new seafood ratings

Whole Foods new seafood ratings

by Terri Gruca

Bio | Email | Follow: @TerriG_KVUE

kvue.com

Posted on September 13, 2010 at 9:34 PM

Whole Foods is making it easier to see where your seafood originates.

Starting Monday the company began the first in-store color coded sustainability rating program. It uses green, yellow and red labels to make it easy for you.

The green is the best choice and indicates the species is relatively abundant and is caught in environmentally friendly ways.

Yellow is a good alternative. That means some concerns exist with the species status or catch methods.

Red means to avoid. That means for now the species is suffering from overfishing or that current fishing methods harm other marine life habitats.

“At the end of the day, it’s a team effort. Our customers, buyers, fishermen and fishery managers can all make smart decisions that move us in the direction of greater seafood sustainability,” said Carrie Brownstein, Whole Foods Market seafood quality standards coordinator. “The new color-coded rating system is a transparent way to provide sustainability status information. This new program, along with our promise to phase out red-rated species, deepens our commitment to having fully sustainable seafood departments.”

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