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Retailers may ramp up marketing to men

Retailers may ramp up marketing to men

Credit: AP

by Terri Gruca

Bio | Email | Follow: @TerriG_KVUE

kvue.com

Posted on May 6, 2012 at 8:16 PM

Most retailers market products and sales pitches to women. For years they’ve been the focus because they did most of the shopping, but times may be changing.

According to iProspect, men are out-shopping women on line. The digital performance company looked at affluent men, those who make more than $100,000 a year and found 67 percent of them make multiple on line purchases several times each month.

Forty percent of them, shop twice or more a week and spend over $30,000 a year. More than half of them (58 percent) spend between $500 and $4,000 a year on line.

The study also found these men research products more particularly using their smartphones and most of them (41 percent) prefer to shop on Amazon.com.

It's not just on line where these trends are being noticed. More grocery store chains are reportedly seeing more men do the grocery shopping too.

So don’t be surprised if you start to see retailers ramping up their marketing toward these valuable customers.

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