It turns out we’re all pretty basic people at least when it comes to the colors we choose for our cars.
DuPont just released its car color popularity report. Here’s a look at the most popular colors here in North America:
- White 21%
- Black 18%
- Silver 17%
- Grey 15%
- Red 11%
- Blue 9%
- Brown/Beige 5%
- Green 2%
- Yellow/Gold 1%
- Others <1%
In my home we always picked the color of a car based on one we thought wouldn’t look too dirty.
But apparently there’s a science to this too. A few years ago a marketing research firm in Oregon polled 1,900 people over the year and then also asked the color of their car to come up with what it believes the color of your car says about you.
"According to CNW's results, the most self-confident people drive emerald green cars. The least confident drive black. Red and yellow can also indicate a downbeat disposition, while dark blue and silver cars tend to belong to those who have generally positive outlooks.”
I also found this article which uses more of the science behind colors to tell you what your car color may say about you.