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New method to shrink food

New method to shrink food

Credit: MousePrint.org

by Terri Gruca

Bio | Email | Follow: @TerriG_KVUE

kvue.com

Posted on June 2, 2010 at 11:00 PM

Updated Wednesday, Jun 2 at 10:38 PM

So we’ve all probably seen some shrinking packages over the years, everything from ice cream to cereal. Most manufacturers make it pretty obvious with smaller packaging.

However, MousePrint.org, which makes a habit of pointing out these changes, has spotted a new trend -- giving people less in the same size package.

The organization found the half gallon cartons of Tropicana Juice no longer contain the typical 64 ounces of juice. It’s been dropped to 59 ounces while the package has remained the same.

Back in March Tropicana told the Wall Street Journal it planned to raise prices in May to deal with the late freeze that damaged the orange crop.

But recently Tropicana told MousePrint:

“Reducing our 64 ounce carton to a 59 ounce carton wasn’t a decision we took lightly. As you probably have heard, the Florida citrus industry has suffered the most devastating winter freeze and one of the smallest orange crops in 20 years. When the supply of oranges goes down the price goes up which impacts our costs. Instead of raising prices, we chose to slightly reduce the amount of juice and maintain the price. Our consumer research shows that most shoppers, when given a choice between a price increase or slightly less contents, prefer to hold the line on prices.”

What do you think?

Would you rather pay more or get less for the same price? Add your thoughts below.

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