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Americans show more loyalty to soda than their employer

Americans show more loyalty to soda than their employer

Credit: AP

by TERRI GRUCA / KVUE News

Bio | Email | Follow: @TerriG_KVUE

kvue.com

Posted on April 29, 2010 at 11:54 PM

Updated Thursday, Apr 29 at 11:56 PM

Loyalty is a big deal in life and in business. There's even a day to honor it. Loyalty Day is officially May 1st so in honor of that I thought you might find a recent Reuters/Ipsos poll on loyalty interesting.

The poll wanted to find out how loyal Americans feel toward various measures. According to the poll, more Americans feel loyal to their favorite soft drink, television show or car brand than they do to their employer.

That’s likely a reflection of our economic situation and what the markets have done to everyone’s retirement savings. However, the poll found that the “majority of Americans do not believe that companies are doing a good job rewarding loyal employees or customers.”

Only 55 percent of employees said they would stay at their job and turn down higher pay elsewhere, which suggests that 45 percent of workers would leave their job if offered a 10 percent hike in pay.

When asked how companies could improve loyalty the top answers included offering cash awards to consumers, replacing automatic answering machines with real people, making good products and not raising prices.
 

So what would make you more loyal to a brand or a company? Share your thoughts below.

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