Posted on January 31, 2013 at 4:34 PM
AUSTIN -- A friendly competition is kicking off across Central Texas. Thursday marks the start of Souper Bowl of Caring 2013.
The program began as a small youth group project in 1990. Over the years it’s expanded nationwide. Austin began participating in 2008. The movement is designed to fight hunger and poverty.
Last year the Central Texas program brought in 1.2 million meals worth of donations. This year the goal is growing. Organizers hope to provide 1.3 million meals.
The challenge is sparking competition. Food retailers including H-E-B, Randalls and Central Market are now involved. Hundreds of local school groups and scout troops are also participating.
The donations collected will go directly to the Capital Area Food Bank of Texas. It serves nearly 300 hunger relief agencies in Central Texas. The need is growing. The bank serves about 48,000 people every week.
KVUE is a proud partner of Souper Bowl of Caring. The drive runs until Super Bowl Sunday on Feb. 3.