It starts like an old school PSA.
"Hey Kids!" the video says. "Don't get caught in the crossfire, get student body armor."
The video is a satirical take on campus carry and was created by the same group that carried sex toys onto UT's campus last year.
"A really great way to engage young people in this topic of gun violence is humor," creator of the video and founder of Cocks Not Glocks Jessica Jin said.
Last year, Jin and her group led protests on UT's campus and had all participants wield adult sex toys to make a point.
Now, the message is aimed at a national audience.
"Around April is the time when students are getting their college acceptance letters," Jin said. "It's kind of like pulling teeth to get schools and campuses to broadcast the fact that guns are mandated to be allowed in their classrooms. Campus legislation is being contested in 13 states right now. This issue doesn't go away."
Jin said that Cocks Not Glocks worked with a New York based PR firm to create the sample student body armor that was meant to send a message.
"We're not trying to demonize people who want to feel safe in their schools," she said. "Since August we've been working to figure out ways to employ satire, humor to encourage young people to take a second look at how they treat normalization of violence in their communities."
"It's fun," Southwest Regional Director for Concealed Carry, Brian Bensimon said. "It's playful."
In addition to his role, Bensimon is a student at UT. He said that last year, they actually supported the Cocks Not Glocks movement.
"Campus carry and free and open expression," he said, " can both exist on a college campus. We don't think that you have to have just one or the other."
According to him, their group also sees the humor and value in the new video.
"I do think that there is something of value there," Bensimon said. "It does get interest on this issue of concealed carry on campus."
Where Bensimon disagrees is the potential fear-mongering he said this video could cause.
"There should be no more fear there than there is in any other situation," he said. "Concealed Carry is something that is around us and something I think we should be pretty comfortable with."
While Bensimon said he and his group will continue trying to educate students and others on Campus Carry, Jin and her group said they will keep trying to remove it.
"I feel like the university and state leadership should all be focusing on what actually creates safety issues for students," Jin said. "if we could stop fighting over this, and really focus on what makes students unsafe. What does make students feel unsafe and can we actually have those conversations."