An Austin woman launched a new online book subscription for kids called,

Jessica Ewing is the founder and CEO. She and her best friend started the company in 2016.

"Finding the best children's books is hard. There's such a paradox of choice and there's such an information overload for parents that we decided we can add value by doing this research by talking to the world's best educators and children's librarians," Ewing said.

Ewing also said they solve the dilemma of finding age-appropriate books.

"Often times, you get a recommendation of a book that's recommended for 4 to 8. Well, there's a big difference between a typical four-year-old and a typical eight-year-old... it can be challenging for parents," Ewing said.

Here's how it works:

For $9.95 a month, you get five books a month. Parents and kids have a week to read them. You can buy any book you like or send back the ones you don't in a prepaid bag.

Your kids get personalized messages and original artwork too.

"We really go out of our way to make it a magical experience," Ewing said.

Ewing launched the start-up at last year's Texas Book Festival where she only sold 14 boxes.

After retooling the formula, the company now has some 3,000 subscribers.