Winter is coming...this summer.

HBO revealed in a Facebook Live video on Thursday that season seven of 'Game of Thrones' will begin on July 16.

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In the video, the release date was frozen in a block of ice. Viewers commented "fire" and "dracarys" to blast the ice block with fire, causing it to melt faster. After about half an hour, the release date was revealed, followed by a teaser trailer for season seven.

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The teaser trailer did not reveal any new footage.

The seventh season will be the next-to-last for the show and will include seven episodes instead of the usual 10.

The show usually begins during the spring. The delay this season will force the seventh season to miss the deadline for the 2017 Emmy Awards.

'Game of Thrones' creators and executive producers D.B. Weiss and David Benioff will appear at a 'Game of Thrones' panel at SXSW along with Sophie Turner and Maisie Williams, who play Sansa and Arya Stark on the show. The panel will be on Sunday, March 12. KVUE will post pictures and updates from the panel on Twitter and Facebook.